This is a web based application which allows vehicle dealers to manage their vehicle inventories and publish inventories on their websites. It provides integration facilities with partner companies such as Dealer Specialties, AutoTrader.com, Car.com and Homenet. It includes a web publishing engine which publishes W3C Complaint and search engine friendly vehicle inventory listings on dealer websites. One of the highlights of the application is a tracking module which captures the statistics of visitor interaction with the dealer websites. This data is later used to generate reports which assist dealers in understanding consumer interests and hence facilitating them in developing marketing and business plans.
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